The fast-food chain In-N-Out Burger made a big change, impacting viral food trends. Specifically, it removed the number “67” from its official ordering system. Consequently, this decision followed significant chaos. Crowds of teenagers waited for this specific number. This happened at In-N-Out locations across the West Coast. The situation demonstrates the unpredictable nature of viral food trends.
Viral Trend Sparks Chaos at Locations (H2)
Viral food trends show the reason clearly for this ban. First, excited kids would cheer loudly. They screamed after an In-N-Out employee called out “67.” Moreover, these videos reached millions of views online. The number, therefore, became a huge, disruptive trend. At a busy Phoenix In-N-Out, the situation worsened. Teenagers started throwing food into the air. This occurred every time employees called the number. Employee Marina Bastidas noted Friday nights were especially bad. “It was chaotic,” she stated. As a result, the chain had to take action quickly. The In-N-Out 67 Ban was implemented in early November. They did this to restore order in their restaurants, dealing with the consequences of viral food trends.
The Origin of the ‘6-7’ Phrase (H2)
The “6-7” phrase, integral to many viral food trends, has an interesting history. Initially, it is linked to basketball player LaMelo Ball. The phrase comes from the drill rap song “Doot Doot.” Rapper Skrilla uses the lyric “6-7” repeatedly in the song. Some people believe it refers to Chicago’s 67th Street. In contrast, others link it to a police code for a reported death. Furthermore, the phrase gained popularity through memes and videos. In these videos, the beat drop aligns with “6-7” being spoken. This cultural reference was unexpectedly dragged into viral food trends.
The Role of TikTok and Taylen Kinney (H3)
TikToker Taylen Kinney, a major contributor to viral food trends, also popularized the phrase. He used “6-7” to rate a Starbucks drink. In addition, he paired it with a specific hand gesture. This sparked a trend that many users copied. This immense online attention fueled the chaos at the burger chain. Ultimately, the In-N-Out 67 Ban was a direct result of this viral phenomenon, illustrating the power of viral food trends.
Impact on the Burger Chain (H3)
The company operates many locations in Arizona, which were severely impacted by viral food trends. The teenage crowds severely impacted their daily operations. Consequently, employees struggled to maintain control. Safety became a major concern for the staff. Removing the number was a necessary step. It addressed the chaotic behavior directly. This In-N-Out 67 Ban highlights the disruptive power of social media and viral food trends.
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