The Farhan Akhtar-starrer 120 Bahadur is making history in the Indian film industry. This film is the first ever to screen across Defence theatres in India. This 120 Bahadur Defence Release is set for November 21st. It will screen exclusively for the defence community. Over 800 cinema halls across India will participate in the initiative. This massive rollout is a collaboration between PictureTime and GenSync Brat Media. It marks a major leap in accessibility, particularly for remote military stations.
Bridging the Entertainment Gap for Armed Forces
This historic initiative aims to bring high-quality cinema to underserved areas. It directly serves soldiers and their families posted in remote regions. Sushil Chaudhary, Founder-CEO of PictureTime, noted the scale of the challenge. He highlighted the long-standing gap in entertainment access for armed forces personnel. India has over 1.5 million active soldiers. The total veteran and family audience exceeds six million viewers. [Find out more about PictureTime’s mobile cinema technology – Outbound Link].
Alt Text: Farhan Akhtar in military uniform, promoting the 120 Bahadur Defence Release.
🇮🇳 Scale and Significance of the Screening
Only 30 percent of the 20-million-strong defence audience currently has access to traditional cinemas. The mission is to expand the ecosystem significantly. This aims to reach the underserved 70% of the defence community. Chaudhary stated that 120 Bahadur will deeply resonate with the armed forces. Excel Entertainment CEO Vishal Ramchandani stressed the emotional significance of the release. The film honors the incredible courage and sacrifice of our armed forces. Ramchandani feels privileged that the soldiers, whose spirit the film celebrates, will be the first to watch it with their families. [Read another review of the film’s social impact – Internal Link]. This unique screening model sets a powerful precedent for future film releases. The 120 Bahadur Defence Release is truly a landmark event.
READ MORE :