Google’s Year in Search 2024 report unveils the top search trends in Pakistan, reflecting the nation’s cultural diversity and digital curiosity. From sports and entertainment to food and technology, the insights showcase how Pakistanis are blending tradition with modern interests.
Cricket Reigns Supreme
Cricket dominated the search landscape. The ICC T20 World Cup and PSL 2024 schedules ranked among the most-searched topics. In addition, Olympic gold medalist Arshad Nadeem captured attention as he brought Pakistan its first Olympic gold medal in three decades, signaling growing interest in sports beyond cricket.
Entertainment and Personalities
Searches for Pakistani dramas like Ishq Murshid and Kabhi Main Kabhi Tum highlighted the love for local TV content. Bollywood movies, including Animal, Dunki, and Stree 2, alongside shows like Bigg Boss and Mirzapur Season 3, also garnered attention. Influential figures like Sana Javed, Zoya Nasir, and social media influencers like Hareem Shah further illustrated the impact of entertainment and digital platforms on Pakistani audiences.
Culinary Trends
Food enthusiasts searched for recipes spanning local delicacies like malpura and tawa kaleji to international favorites such as banana bread and garlic bread. Quick meals like egg noodles and refreshing drinks such as peach iced tea also saw high interest, reflecting Pakistanis’ love for diverse cuisines.
Technology and Practical Searches
AI tools like Gemini and Remaker AI topped tech-related searches, showing Pakistan’s growing interest in artificial intelligence. Smartphone trends continued to thrive, with models from Infinix, Redmi, and Apple among the most searched. Practical “how-to” queries included topics like polling stations and parenting tips, showcasing both civic engagement and a focus on family values.
Expert Insights and AI Integration
Google’s Country Director for Pakistan, Farhan Qureshi, emphasized the balance between tradition and modernity in the digital habits of Pakistanis. He noted AI’s transformative impact on search, enabling users to discover more efficiently.
Google’s Year in Search 2024 paints a vibrant picture of Pakistan’s digital journey, reflecting its passion for sports, love for entertainment, and enthusiasm for technology. The report underscores how Pakistanis are using the internet to explore their interests and stay connected with both their culture and global trends.
